The Credo

Deeponomics is not about stock picks. It is not about giving investment advice, finding the best ETF, or predicting what crypto will moon next. It does not break down what happened in the market yesterday, or guess what might happen tomorrow. It does not try to be first to react. It does not chase headlines. It is not in the business of quick takes or financial hype.

And it is not because that type of content has no value. On the contrary—many of those podcasts and newsletters offer useful insights. There is real worth in knowing what is happening in the world right now. But Deeponomics was created because something was missing.

Something slower. Something deeper. Something that says: hold on, wait a minute, let us not move on just yet.

That is where Deeponomics comes in.

It exists to create and share insight that lasts. The kind of insight you can return to months or even years from now, and it will still hold value. It will not expire with the news cycle. It will not lose relevance just because a chart moved. Deeponomics is about the thoughts, theories, and assumptions that finance, economics, and accounting are built on—and what happens when those are actually questioned.

It draws from academic research, philosophical debates, and sociological insights. It explores the work of the greatest thinkers in these fields—not to worship them, but to engage with them. To understand what they got right, and where even they may have missed something. Always through a thoughtful, academic lens. Sometimes critical. Always curious.

Finance, for many, feels like a cold, elite, numbers-only game—one where normal people do not belong. It is a world wrapped in jargon, dressed in models, and propped up by assumptions that treat humans like robots (hello, homo economicus) and markets like perfect, rational machines. In this world, you are either “in” or “out.” Either you know the formulas, or you stay silent.

Most people—smart, curious, thoughtful people—end up feeling like outsiders in that version of finance. But even those inside the system often know there is more going on beneath the surface. Behind every chart is a choice. Behind every model, a story. Behind every decision, a set of beliefs. Yet these deeper layers—full of contradiction, debate, and meaning—are often left unspoken.

That is the problem. And Deeponomics exists to offer a different kind of response.

It brings the hidden, human side of finance into the light.

Deeponomics bridges the gap between technical finance and the philosophy, sociology, and stories that shape it. It explores how markets, valuations, and investment decisions are influenced not just by numbers, but by narratives. By cultural norms. Institutional pressures. Biases. Uncertainty. And even emotion.

It does not rely on personal hot takes. It grounds what it shares in real academic research—often qualitative, often overlooked. And through platforms like Substack, and up-and-coming spaces on Instagram, YouTube, and the Deeponomics podcast, it opens the door to a more thoughtful, open, and real conversation about finance. A conversation about theory, not just tactics. About meaning, not just movement.

Because Deeponomics believes there is a villain in the dominant story about finance. And that villain is the myth of financial omniscience and rationality.

This myth tells us that the smartest person with the best model always wins. That finance is governed by logic, not humans. That efficiency is truth, and questioning the models is naïve. This way of thinking upholds a dangerous overconfidence in theories like CAPM and the efficient market hypothesis. It reinforces a false divide between “soft” (qualitative) and “hard” (quantitative) thinking. And it celebrates the alpha-seeking expert while quietly shutting the door on anyone who dares to see finance as a human practice.

But this myth does not just distort how finance is done—it alienates people from even trying to understand it.

That is why Deeponomics imagines a different world. A world where finance is understood as a human, not mechanical, practice. Where narratives are tools, not distractions. Where fund managers, researchers, investors, students, and curious outsiders are encouraged to think critically, philosophically, and sociologically about investment theory.

It seeks to replace the illusion of certainty with the values of transparency, curiosity, and intellectual humility. To make room for slow thinking in a fast-moving world.

At the heart of Deeponomics are a set of values that shape everything it does:

• Curiosity over certainty – The best insights come not from memorizing models, but from questioning assumptions.
• Narrative as knowledge – Stories are not fluff—they are how decisions are made, justified, and understood.
• Theory is practical – Philosophy and sociology are not distractions from finance—they are its backbone.
• Complexity is okay – Not everything can or should be simplified into a model. Ambiguity is part of the game.
• Clarity over mystique – Finance is already complicated—it does not need to be made mystical or unreachable.
• Critique with care – It challenges ideas not to score points, but to help them evolve. It believes in progress, not just in pointing out flaws.

So who am I in all this?

I am the person behind Deeponomics—its first voice, but not its last. I see myself as a translator, an explorer, and a critical-yet-constructive guide. I am not here to claim the truth—I am here to open up the space where better questions can be asked.

And the people I am speaking to? They are thinkers. They are people who know finance matters but do not quite feel at home in how it is usually taught or talked about. Some are researchers. Some are investors. Some are just curious observers of the financial world who sense there is something deeper to discover.

Deeponomics is for them—for you.

Because understanding does not come from more noise, more speed, or more certainty.

Understanding begins where silence ends.